The Business Value And Benefits Of Master Data Management


There is a constant competition with data, especially when engaging with customers. Data helps you understand customer purchase intentions, marketing engagement, sales processes, and much more. With such a 360-degree view of this data – you can engage, delight, and upsell – and this grows revenues while reducing sales and marketing costs.


Because your master data assets are so essential to your success, improving your master data’s consistency, accuracy, and accessibility can positively impact a wide range of business activities.


Read the full paper here:





About Ascention Services

By working with Ascention you’re not alone on your data journey.

Ascention are the Clean Data Experts in the APAC market turning Data into Profit. Our reputation is built on driving quality outcome-based solutions for our clients’ complex projects through our knowledge and delivery in data governance, data management & shared data assets.

We unlock the value of your organisation’s data assets; engage your teams with our training and support, and drive achievement of targets by partnering with you.



For additional information:

W Daniel Cox III

Ascention CEO

Tel: +61 415612906