The Business Case For Modern Master Data Management


High quality data is a critical requirement when operating a business. In theory, there should be no good reason why business leaders would raise objections to projects that provide access to high quality data that delivers business insight. In today’s highly competitive and digitally driven business environment, high quality data is a prerequisite to seizing growth opportunities and driving operational efficiencies. This is borne out by the 82% of business leaders who strongly believe that data helps create a strategic advantage in strengthening their level of customer trust as well as their bottom lines.

Yet many companies remain reluctant to commit to Master Data Management (MDM) initiatives, despite the fact that they recognise they have a problem when it comes to reliable, actionable data. In fact, according to a recent article by KPMG, 56 percent of CEOs have concerns regarding the integrity of their data. So why the hesitancy when it comes to MDM?

One major cause is that there are a significant number of technical and business leaders who will have embarked on MDM projects before, only to have been met by failure and frustration. Gartner estimates that close to 85 percent of big data projects fail – a frighteningly high proportion – and anyone who has been burnt by the big data promise may be understandably reluctant to tread that path again.


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About Ascention Services

By working with Ascention you’re not alone on your data journey.

Ascention are the Clean Data Experts in the APAC market turning Data into Profit. Our reputation is built on driving quality outcome-based solutions for our clients’ complex projects through our knowledge and delivery in data governance, data management & shared data assets.

We unlock the value of your organisation’s data assets; engage your teams with our training and support, and drive achievement of targets by partnering with you.



For additional information:

W Daniel Cox III

Ascention CEO

Tel: +61 415612906