The Most Unlikely Collaboration between The Most Aligned Founders/CEOs


Although both companies are 5,500km apart (Sydney and Jakarta), one playing in the IT data management space (sometimes referred to as the “plumbing” of a company) while the other playing in the creative, glamorous space of branding and marketing, the two founders signed a MOU on 24 Oct 2022 to target the hyper-growth data management market opportunities in Indonesia.


David Wibowo (Founder & CEO, W Group): “As part of our value-added services, we have been providing our clients with market intelligence gathered from data analytics.  However, I saw the inevitable need to digitally transform our business and pursue the large opportunities in data management since 2017.  Ascention brings the data management engine, culture, and expertise (advisory, panel of technology providers, and implementation services) to accelerate the business transformation for us and for our clients.”


Dan Cox (Founder & CEO, Ascention Services): “As market leaders in clean data and known for turning data into profits, the Southeast Asia region (with a 50% growth rate, per Gartner) and Indonesia is part of our business expansion plan.  We found a like-minded partner in this complex market with access to existing and potential customers, well-versed with the local market, connected to the local stakeholders, and armed with a ready workforce. Together with the full suite of offerings from Ascention, we believe that this partnership offers us the potential for a “1 + 1 = 3” winning strategy.”


Both CEOs possess an intense passion for growth through good people and a culture of good business practices.



About Ascention Services

By working with Ascention you’re not alone on your data journey.

Ascention are the Clean Data Experts in the APAC market turning Data into Profit. Our reputation is built on driving quality outcome-based solutions for our clients’ complex projects through our knowledge and delivery in data governance, data management & shared data assets.

We unlock the value of your organisation’s data assets; engage your teams with our training and support, and drive achievement of targets by partnering with you.



For additional information:

W Daniel Cox III

Ascention CEO

Tel: +61 415612906